Bridal News Network Helps Marketers to Effectively Target Newlyweds

New York, NY January 9, 2004--The Bridal News Network, distributes royalty free articles to bridal, lifestyle and fashion editors at over 6,000 newspapers and regional magazines. The news service, which began last year, is totally focused on the 120 billion dollar bridal industry and aims to provide information on all wedding-related and newlywed categories.

The Bridal News Network leverages the large circulation of newspapers and magazines and the credibility of editorial endorsement to deepen a brand's share of mind, market and sales.

BNN features have a strong editorial angle and are designed to be of mass appeal to brides and their families, to support and deepen the credibility of the brand and to drive traffic to retailers and websites.

"Brides and Weddings mean big business," according to Bridal News Network sales director, William Duke. "The 2.3 million marriages which take place in the U.S. each year create a huge industry which is growing as the number of 26 year-olds will increase by 30% over the next 15 years. As advertising gets more expensive and less effective, more marketers are looking to the PR channel to increase their awareness in a cluttered media environment."

Response from the print media has been very enthusiastic. "There is tremendous ‘buzz' around anything to do with bridal and weddings right now," according to Sheila Sullivan, BNN's editorial director. "It's really a hot topic. Editors are constantly in need of content related to wedding planning or the setting up of house in the first few years of marriage. Therefore, categories ranging from bridal gowns, wedding cakes, photography, honeymoon travel, wedding registry to automotive, furniture and financial services are of tremendous interest."

For more information on the Bridal News Network call 212-986-6098 or go to
http://www.BridalNewsNetwork.com




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